IVE member Jang Won-young has revealed the beauty routine she prioritizes above all else after stepping off the stage. In a recent video published on IVE’s official YouTube channel, Jang walked viewers through her post-show evening in a Montreal hotel. "First, I come back to the hotel and go straight into the bathroom. I do a thorough cleanse and shower for almost an hour," she said. "I really can’t stand it unless my body is 100% clean, so I wash repeatedly and scrub. I think shower time is essential."
Even after hours under intense stage lights, Jang cleanses before eating. From a dermatological standpoint, removing heavy makeup and sweat immediately after a performance is highly beneficial—though an hourlong shower and repeated scrubbing carry potential risks.
The Case for Immediate Cleansing After Performing
During concerts, performers wear heavy cosmetics, including base, eye, and lip makeup, while sweat and sebum accumulate continuously. Leaving makeup on overnight or for extended periods allows dead skin cells, oil, and cosmetics to settle on the skin's surface, clogging pores and triggering acne.
For anyone wearing heavy stage makeup, breaking down cosmetics with an appropriate first-step cleanser before following up with a gentle wash prevents buildup. Jang’s habit of removing makeup immediately after performing is commendable because it stops cosmetics from sitting on the skin for prolonged hours.
Exfoliation Requires Moderation
Exfoliating products remove dead skin cells to smooth texture, but harsher or more frequent scrubbing is not necessarily better. Dermatologists caution against aggressive physical scrubbing, particularly for individuals with sensitive or dry skin.
The primary takeaway from Jang’s routine is not the repetition of washing, but the importance of clearing away sweat and residual impurities promptly after intense physical activity. If skin feels red, tight, or stings after cleansing, it indicates over-exfoliation and a need to reduce both cleansing frequency and pressure.
Why One-Hour Showers Aren't Ideal
While longer showers might feel more thorough, extended exposure to water is counterproductive for skin health. The American Academy of Dermatology (AAD) recommends limiting showers to 5 to 10 minutes using lukewarm water to prevent cutaneous dehydration. Prolonged hot showers strip the skin’s natural lipid barrier, exacerbating dryness.
After washing, gently patting the skin dry with a towel—rather than rubbing—and immediately applying moisturizer helps lock in hydration. Ultimately, the most valuable lesson from Jang’s post-concert ritual is not the length of her shower, but her commitment to never going to sleep with sweat and heavy makeup on her skin.
