“A Total Transformation”: IVE’s Jang Wonyoung Sparks Buzz with Sophisticated New Look
[Celeb Beauty] The Shift from Idol Glam to Refined, Natural Elegance
IVE member Jang Wonyoung is drawing intense public attention for reaching a new peak in her visuals, thanks to a makeup style that tones down bold color cosmetics in favor of a more natural finish.
Recently, Jang Wonyoung attended a pop-up store event for the hair-device brand Dyson in Seongsu-dong, Seoul. Appearing as a brand ambassador, she was met with a barrage of camera flashes the moment she arrived. She showcased a more mature mood, pairing a black mini dress with long wavy hair and understated makeup. Long loved for her Barbie-doll-like visuals, Jang Wonyoung’s updated styling added a sophisticated aura that prompted a flood of online reactions, with many fans noting that she looks entirely different and even more refined.
A Polished Silhouette and Relaxed Waves
On-site, Jang Wonyoung flawlessly pulled off a sleek, minimalist black sleeveless dress by Balmain. Although the dress featured a flared skirt, the overall feel was a distinct departure from the sweet, princess-like mood she often showcased in the past.
The striped sheer detail provided a mature vibe, while the halter-neck style highlighted her slender silhouette and maximized her feminine charm. She paired the outfit with Roger Vivier pumps accented by a pink corsage detail, adding a romantic yet elegant touch. Her hair also leaned toward moderate volume and a naturally flowing finish. Until recently, Jang Wonyoung often wore full bangs or heavy volume at the sides, but her current style softly frames her forehead to create a calmer, more composed impression.
From Stage Glamour to "Actor-Style" Makeup
Idol makeup is generally glamorous, featuring sharp eyeliner, voluminous lashes, and heavy glitter to remain visible under strong stage lighting. While Jang Wonyoung has always suited this bold style, she has recently embraced a "clean" look that highlights her natural facial lines.
This shift became a hot topic following her appearance on Ahn Sung-jae’s YouTube channel, where she debuted hair dyed in a calm brown tone rather than vivid black. Unlike her previous style of extending eyeliner upward into a cat-eye, she now follows her natural eye shape, drawing the liner slightly downward. With blush becoming far less prominent and the use of nude-coral lip tones, she has embraced an overall low-saturation, softly understated look.
According to information shared by her makeup team at 'Kitts,' the goal is to refine the skin texture so the complexion looks healthy rather than flashy. By keeping eye shading light and adding definition only through eyelash curling and mascara, she has created a vibe closer to "actor-style" makeup, which enhances individual facial features rather than creating a stage persona.
How to Recreate the “Wonyoung Vibe”
The key to this look is "low-saturation liveliness." While her earlier image focused on high-saturation cheeks and lips to create a lovely vibe, her recent style dials back the color significantly. To achieve this mature feel, one should use minimal blush—just enough to add a healthy flush—and choose shades like beige coral, nude peach, or rosy brown.
The easiest point to copy is the lip makeup. Apply a low-saturation MLBB (My Lips But Better) shade starting from the inner lips, softly blur the edges, and add a moisturizing gloss only to the center to enhance volume. To avoid looking washed out, experts recommend MLBB shades with a hint of rose beige, muted coral, or a slight touch of brick to maintain a natural, elegant appearance.
The Foundation of Beauty: Tool Hygiene
One of the most critical aspects of achieving this polished skin finish is the hygiene of brushes and puffs. Dirty tools cannot spread foundation evenly, leading to caking, patchiness, and skin breakouts. Brushes should be washed at least once a week and dried completely.
The cleaner your tools are, the thinner the foundation goes on and the more stable the skin finish becomes. For those with active breakouts, it is better to lightly lay product on with a brush rather than aggressively patting with a puff to reduce irritation. The final secret to a perfect complexion is not necessarily a new product, but the maintenance of the tools you already use.
