The AI-Powered Future of K-Beauty: APR Bets Big on Smart Hardware and Custom Routines
K-beauty’s growth engine is rapidly expanding from traditional cosmetics into at-home beauty devices. As consumer demand for clinical-grade...
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Reaching Beyond Hospitals: Wontech Targets Global Home Beauty Market for Next Growth Engine
Medical aesthetic device manufacturer Wontech is expanding beyond its traditional hospital- and clinic-centered B2B model to enter the global home...
Beyond Cosmetics: Foreign Tourists Stock Up on Korean OTC Skin Ointments
Search TikTok for "must-buy items at Korean pharmacies," and a steady stream of video recommendations fills the screen.
At 48, Looking Like She’s Still in Her 20s: Actor Ha Ji-won Shares Her Anti-Aging Secrets
Actor Ha Ji-won recently shared her personal skincare routine for maintaining skin firmness and elasticity.
‘I Avoid Touching My Face’: Singer Chae-yeon, 47, Reveals Her Anti-Aging Routine
Singer Chae-yeon, 47, recently shared her personal anti-aging routine on her YouTube channel.
3 K-Beauty Products That Deliver on Ingredients and Price
Skin changes with the seasons. As temperature and humidity shift, skin can feel tight, develop flaky patches, or react...
Scarlett Johansson’s Nightly Sleep Secret: Can Magnesium Really Transform Your Skin?
Hollywood star Scarlett Johansson, 41, has long drawn attention for her approach to health and wellness.
Dongkook Pharmaceutical Launches PDRN-Infused Lightweight Moisturizer
Dongkook Pharmaceutical has expanded its skincare portfolio with a new moisturizing cream that incorporates...
BLACKPINK’s Jennie Highlights Off-Duty 'Minimal Beauty' Routine for Healthy Skin
BLACKPINK’s Jennie recently offered fans a glimpse into her relaxed day-off routine, showcasing a natural, pared-back...
Red, Blotchy, and 'On Fire'? How to Cool Summer Skin and Restore Your Glow
Under the intense summer sun, facial skin can heat up rapidly, triggering sudden redness and blotchy flushing.