JW Pharmaceutical is rolling out the first product extension under its flagship eye-care brand, Frenz, marking the brand's official expansion beyond pharmaceuticals into the broader functional food market.
JW Pharmaceutical announced on Aug. 31 that it has launched "Eye Crunch," a chewable candy that serves as the debut product featuring the company's newly unified Frenz brand identity (BI).
Unlike conventional mints that dissolve slowly, Eye Crunch is formulated to deliver a chewy texture alongside an immediate, crisp cooling sensation. The product translates the refreshing image long associated with "Frenz Eye Drop"—the company's staple artificial tear line—into a functional food format that consumers can easily enjoy in daily life.
Eye Crunch contains vitamin A, an essential nutrient needed for visual adaptation in low-light environments, along with marigold flower extract powder. It is sold in a compact, portable format containing a seven-day supply.
The candy is available in four distinct options tailored by flavor and cooling intensity: the blueberry-flavored "Soon" (menthol-free), green grape-flavored "Cool" (level-4 cooling), menthol-flavored "Cool High" (level-8 cooling), and strong menthol "Ice" (level-10 cooling).
This release represents JW Pharmaceutical's first rollout since broadening Frenz from an over-the-counter pharmaceutical line into a total eye-care brand encompassing cosmetics, medical devices, and food products. The updated Frenz BI has been applied to the packaging to maintain design consistency across all existing and upcoming products.
"Eye Crunch serves as the starting point for Frenz to expand consumer touchpoints from a purely pharmaceutical focus into diverse areas of daily life," a JW Pharmaceutical official said. "We will continue to introduce a wide range of products that reflect Frenz’s unique identity as we build it into a familiar total eye-care brand."
